Capstone Graduation Thesis Project with SAP

2017 Summer - 2018 Spring

A Prototyping Service for Career Design


Design Research Lead

Graphic Design

Service Design

Design Challenge

Redesign SAP's CSR program Dream Design Day (DDD) into a prototyping service for career design at scale


The Department of Education launched DDD in 2018 to schools in northern Seoul to help career counselors facilitate the DDD workshop

An introduction

As a Corporate Social Responsibility project, SAP Korea designed a program called Dream Design Day (DDD), a career education program for middle to high schoolers. With the program running for its second year with over 40+ participants and a success rate of 89%, my task was to research into ways SAP can design DDD to scale the program throughout public schools in South Korea. 


Dream Design Day was designed to set the stage for teens to discuss, discover, and prepare for the future. At the end of the program, students were to give a mock TED talk about their future, as if they have succeeded to achieve their hopes and dreams with the guidance of university student mentors, counselors, speech coaches, and an actual stage with a round red carpet (just like TED).

My role & task

My task was to translate and redesign the 2-week long experience of self-discovery and storytelling into a 2-3 hour workshop while preserving the essence of the program which was to use the mindset of how SAP pushed for prototyping; Take risks and fail early so you can learn and go beyond what you’ve imagined.

Can the prototyping phase, the core stage in design thinking which is used to solve the most complex and diversified business problems be used to solve conundrums teens experience when navigating their futures?

Research Step 1: Problem Discovery

Through primary and secondary research I looked into ways I can better design DDD. First I got in touch with those who had found their career paths at an early age to interview their process of self-discovery. By looking into their past experiences, barriers, and opportunities I was able to better understand the internal and external factors that led them to a path of pursuing the futures they had wanted to seek. I  first created an interview guide with a visual mapping tool to document my process.

Research Step 2: Understanding the stakeholders

To better design DDD I needed to understand the programmatic advantages and disadvantages. By interviewing previous program designers and participants and mapping the differences in each individual stakeholder's experiences I was able to understand the business needs of SAP. I was able to get a better sense of why things were designed in the way they were, analyzed value propositions and touchpoints that needed betterment.

Research Step 3: Co-design

Through co-creating with 30+ middle school students during the summer I prototyped ways in which they can best make use of the program. From individual co-design sessions to groups of classmates by facilitating workshops and co-creation sessions with potential users I tested my design interventions through probes, photo diaries, collages, and scenario planning.


I designed Dream Design Day to be an experience where the path to navigating one’s career can be one easily done through collaboration. Through qualitative research, I knew I needed to mitigate the cost in time and human resources when teachers run DDD in a 1:25 ratio class setting. I created a guidebook where students create visuals in each step of the 2-3 hour process so it can aid conversations during the process of self-discovery.

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The Department of Education launched DDD in 2018 to schools in northern Seoul, which had the lowest academic achievement rate to help career counselors facilitate conversations around future career journeys.